Why Should You Use Social Media Marketing for Your Business?
Social media marketing is the process of gaining website traffic through social media sites. Great marketing on social media can bring remarkable success to your business by driving a huge number of leads and sales. It involves creating and sharing content on social media networks in order to attain marketing and branding goals.
Importance of Social Media Marketing:-
• Improve your online reputation
• Offer updates about your products and services
• Redirect traffic to your website
• Create brand awareness and loyalty
Advertising on Facebook has become a trusted strategy for businesses worldwide with around 7 million advertisers active on the platform. If you’re thinking about promoting your company on Facebook, however, you probably have one question: How much does Facebook advertising cost?
The cost of Facebook ads depends on your bidding model, like cost-per-click (CPC) or cost-per-thousand-impressions (CPM). If you use CPC, Facebook advertising costs around $0.97 per click. In comparison, if you use CPM, Facebook advertising costs around $7.19 per 1000 impressions
You can expect that you will have to pay somewhere between 20 cents and $2 per click (CPC) on an Instagram campaign. If you prefer to run your ads on a cost per mille (CPM) basis, focusing on impressions, then you are likely to pay around $5 per 1,000 visitors on average.
Marketing Land carried out a survey in 2019, showing comparative costs for a mobile app install ad on Facebook vs. Instagram. They found that Instagram had a click-through rate (CTR) of 0.8%, compared to Facebook’s 0.6%. The CPM for Instagram was $5.14, similar to Facebook’s $5.12, but the CPC at $0.61 was considerably smaller than Facebook’s $0.80.